Collection by Colour Director Adam Reece Hopkins
An exploration of sculptural beauty, cinematic nostalgia, and meticulous craftsmanship — Artisanal Forms is KODA’s 2025 hair campaign, a visual homage to the artistry of the 1960s. Each look in the six-part series is inspired by iconic cultural references and executed with the finesse of handmade technique — where hair becomes an extension of architecture, couture, and character.
Look 01
A visual dialogue between cinematic nostalgia and avant-garde silhouette. Inspired by Valley of the Dolls — its pillowy glamour, feminine fragility, and unapologetic drama — reimagined through the lens of haute couture.
Voluminous forms, sculptural textures, and a palette that honours the past while leaning into the future. The hair becomes the garment — expansive, architectural, and emotive.
This Wig Work was created using REDKEN Root Lifter and REDKEN Max Hold 32.
Look 02
An ode to the elegance of Old Givenchy couture and the polished poise of Jackie Onassis. This silhouette draws on the precision and sophistication of 1960s Paris — hair that mirrors the architectural discipline of haute tailoring.
Sculpted, refined, and impossibly elevated — a timeless statement reinterpreted through a modern lens. Form becomes fashion.
A portrait of restraint, yet undeniably powerful.
This hair was created using REDKEN Full Volume Mousse and REDKEN Root Tease.
Look 03
A tribute to the legendary Diana Ross and her iconic 60s voluminous glamour. This look channels the bold, untamed spirit of the era — hair that speaks with authority and grace, full of texture and drama.
Powerful, free-spirited, and effortlessly radiant, it celebrates the beauty of exaggerated form and unapologetic volume, reimagined for the modern muse. A true icon’s presence, redefined.
This look was created using REDKEN Volume Maximiser and REDKEN Max Hold 32.
Look 04
This look was inspired by the surreal glamour of the 60’s Valley of the Dolls. A dreamscape of sculpted nostalgia.
This Wig Work was created using REDKEN Root Lifter and REDKEN Max Hold 32.
Look 05
Stoic. Sculptural. Striking.
This look draws bold inspiration from the ceremonial precision of the Queen’s Guards outside Buckingham Palace — a nod to Colour Director Adam Reece Hopkins’ English roots. The silhouette is sharply architectural, with a helmet-like form that evokes tradition, discipline, and drama.
This Wig Work was created using REDKEN Root Tease.
Look 06
Precision meets poetry in this sculptural homage to the 1960s.
This look draws from the iconic geometry of Vidal Sassoon’s era-defining hairstyles — where fashion met futurism in bold, architectural forms.
Artisanal Forms is a study in balance — between nostalgia and innovation, chaos and control, softness and structure. Rooted in 60s inspiration and realised through hand-crafted technique, this campaign redefines hair as both subject and sculpture.
At once classic and contemporary, each look is a wearable work of art — a celebration of form, feeling, and the fearless spirit of hairdressing.
This hair was created using REDKEN Root Lifter and REDKEN Max Hold 32.
